Luxury French perfume house, Fragrance Du Bois, is proud to announce its debut in East Asia on the 5th of October 2016, at Hong Kong’s first and only artistic perfume boutique, Parfumerie Trésor.
Inspired by a ‘girl’s powder room’, Parfumerie Trésor is located in the heart of the bustling city’s Central district, at 28 Lyndhurst Terrace, and since its inception in 2014, has profiled and exhibited 23 niche, artistic brands such as Jovoy, Bella Bellissima, Xerjoff, Memo, Jeroboam and many others.
At the heart of all Fragrance Du Bois’ creations is the 100% pure, natural, organic Oud oil, which is sustainably produced on the brand’s own plantations.
Agarwood, from which Oud oil is derived, is no stranger to Hong Kong, and is the species of tree that originally gave Hong Kong its famous name. ‘Fragrant Harbour’ became the officially recorded name after the Treaty of Nanking in 1842, with the territory, and the port area in particular, serving as the Asian hub and the regional supplier and distribution centre for aromatic materials and ingredients.
Oud lends an extraordinary depth and longevity to a fragrance, and Fragrance Du Bois’ unique range of products has established the brand’s presence internationally in a remarkably short space of time, especially after its launch in Paris earlier this year, at the House of Jovoy, the ‘Embassy of rare perfumes’.
“We are beyond thrilled to debut in Hong Kong,” says Nicola Parker, Brand Director of Fragrance Du Bois. “Pauline and her team represent and embrace the same values and ethos as we do, and we couldn’t imagine a better partner than Parfumerie Trésor. Hong Kong is part of our strategic expansion plans to reach out to the Chinese people, who already have a deep understanding of Oud and agarwood. It’s been part of their history for thousands of years.”
She continued, “We are also looking to increase our range of products, to include wood chips, Oud oil and incense sticks in Hong Kong over the next few months. I look forward to this unique partnership with Parfumerie Trésor, and I am excited at the prospect of what it will bring.”
Pauline Lau, Founder and Managing Director of Parfumerie Trésor commented, “We are delighted to welcome Fragrance Du Bois to Hong Kong. As part of our commitment to creativity and uniqueness, we aim to introduce premium and luxury, independent perfume brands to Hong Kong and Asia’s patronage. With Fragrance Du Bois’ exquisite and luxurious perfumes, I strongly believe that the brand will bring a new, fragrant and sensory experience to our customers.”
Using only the finest, sustainably sourced and produced ingredients, Fragrance Du Bois has boutiques in Paris, Singapore, Kuala Lumpur and Bangkok, with several more openings – Doha, Geneva, Milan, Marbella, New York and Los Angeles – being planned for the coming months.