Fragrance Du Bois Proud Supporter of Middle East Fashion Show 2016 in Kuala Lumpur

Jana Boutique and some of its elegant dresses on stage at MEFS 2016

Niche, luxury perfume brand, Fragrance Du Bois, is proud to be one of the major supporters of the recent Middle East Fashion Show (MEFS) 2016, and was delighted to take up the role of Platinum sponsor, alongside KPJ and Orogold. The show was successfully organised by Jana Boutique for a ladies-only audience at the Pullman Kuala Lumpur City Centre Hotel and Residences, on the 7th of May 2016.

The evening at MEFS 2016 exuded an ambience of feminine elegance, and showcased the glamour of Middle Eastern and Far Eastern ready-to-wear fashion. In addition to runway performances, delectable accessory items were also on display at the bazaar, from jewellery and scarves, to cosmetics and bags, through to perfumes and delightful pieces of home décor.

Experiencing the luxurious scent of Oud at the Fragrance Du Bois booth

On the runway that night was Jana Boutique and six designers and brands who displayed their latest collections. Jana Boutique enthralled the audience with elegant evening dresses; Shairose Dhanani presented her range of Muslimah evening and formal wear made of beautifully embellished fabric from Pakistan; Sawsan Fashion featured its distinctive and contemporary Abaya and Sheila designs made of satin silk, hand-painted by artist Yusser Ali Al-Qazwini; Mounique showcased her unique range of dresses and elaborate kaftans; and Funz Kaftan paraded its stylish home-sewn kaftans in a dazzling range of colours and designs. Adornments were also featured on the runway, with Suhara Jewel Art’s gorgeous nature-inspired fashion jewellery designs made with precious stones, as well as fun and flamboyant fashion and lifestyle accessories brand, Axxezz, by Gina Frias, who showcased her exotic fusion of East and West.

Fashion designer Shairose Dhanani smiles for the camera at the Fragrance Du Bois booth

As one of the supporters of this vibrant and colourful fashion show, Fragrance Du Bois added its touch of luxury and elegance to the event with its beguiling array of Oud-based perfumes at the bazaar. On behalf of Fragrance Du Bois, Johanna Tabuyo, Operations Director in Malaysia, sees the importance of supporting events such as the MEFS 2016. “Ladies only events such as this not only create a platform that empowers women, but also allows women of different cultures and backgrounds to make connections based on common interests – in this case femininity, fashion, beauty and entrepreneurship. We at Fragrance Du Bois believe that it is important to create brand awareness on these occasions, because we believe in the purchasing power of women, especially when it comes to fashion and luxury brands.”