Fresh from its triumphant opening in Paris, France, Fragrance Du Bois is pleased to announce the latest development in its ongoing expansion plans. From the 4th of May 2016, the French, luxury perfume house will be available in one of Singapore’s most established and renowned department stores – TANGS, at VivoCity. Fragrance Du Bois will maintain a presence there until the 6th of June 2016.
The ‘pop-up’ has been designed to reach out to locals, expatriates, and tourists alike, providing a unique shopping experience in one of Singapore’s largest, award-winning shopping malls. It also presents a wonderful opportunity for consumers and fragrance aficionados to gain first-hand experience of niche perfumery, and for Fragrance Du Bois to showcase its luxurious, 100% pure, natural Oud based fragrances.
The 379 ft² space is situated by the store’s main entrance, and replicates Fragrance Du Bois’ luxurious concept boutiques around the world, expressing the brand’s innovative approach and refined heritage. Resplendent with black and gold furnishings, the ‘pop-up’ is set against the elegant design of Fragrance Du Bois’ Swarovski encrusted bottles, evoking a sensuous and luxurious ambience for the customer.
The ‘pop-up’ will not only feature the brand’s exquisite range of Oud fragrances. Perfume connoisseurs can also expect to discover a selection of other eminent perfume brands, such as Xerjoff, Parfums de Marly, Jovoy, Sospiro, Alexandre. J, Illuminum, House of Sillage, Isabey and Sue Wong. These brands are exclusive to Fragrance Du Bois in Southeast Asia.
Early last year, Fragrance Du Bois was given the opportunity to showcase its exquisite creations in TANGS at Tangs Plaza – the department store’s flagship location in Singapore’s premier shopping district, Orchard Road. The venture was reprised in the latter part of 2015, with great success.
Nicola Parker, Brand Director of Fragrance Du Bois said, “Being in TANGS once again – one of the most recognised home-bred department stores in Singapore – gives us another great opportunity to increase brand recognition and educate our customers on our philosophy. It’s important to us to help people understand how we differ from mainstream fragrance brands. We also want everyone to understand and appreciate the properties of the mystical Oud oil that is such an important part of our products and brand profile.”
“Most Singaporeans just need a little nudge when it comes to exploring niche brands,” she continued. “We have observed a growing appetite for smaller, more individual perfume houses, as consumers’ tastes grow in sophistication. They want more, and are looking to stand out from the crowd. We are both humbled and delighted by the positive responses we’ve received, and we look forward to another successful showcase.”
Using only the finest, sustainably sourced and produced ingredients, Fragrance Du Bois is currently available in Paris, Singapore, Kuala Lumpur, Bangkok and Dubai. The brand is also in talks with prestigious department stores around the world to stock and showcase its range of products, and is expected to expand further, with openings in Doha, Geneva and London coming up in the months ahead.
Fragrance Du Bois will be operation at Tangs VivoCity, 1 Harbourfront Walk, #01-187, Singapore 098585 from the 4th of May to the 6th of June 2016.