APC Group SA, an integral part of the global Plantation Capital Group and an award-winning sustainable plantation management company, officially opened its new management Head Office this month in Geneva, Switzerland. As a major, global economic hub, Geneva was identified as the ideal location for the strategic move in response to the increasing demand for Asia Plantation Capital and the Group’s numerous and growing range of end products in the European market.
The office will be responsible for the marketing and distribution of its 100% pure, natural Oud oil, essential oils, bakhoor (the Arabic name given to woodchips soaked in fragrant oils), agarwood chips, incense and other timber products including bamboo and hardwood floorings, engineered construction boards and sustainable charcoal , as well as the Group’s range of eco-friendly products under its associate company, Eco Tech Asia, Boo-Tex and its partner, French niche luxury perfume house, Fragrance Du Bois.
As part of the Group’s wider expansion plans, the office will also act as the independent management and administration centre for the Group’s global operations, including Africa Plantation Capital and America Plantation Capital, and will be home to its corporate governance and compliance teams.
Located in the central business district of Geneva, on the historic Quai Gustave-Ador, the office overlooks Lake Geneva and the city’s iconic Jet d’Eau. Geneva plays host to some of the world’s most luxurious and recognisable brands, as well as leading financial, governmental and environmental institutions.
Gary Crates, Chief Executive Officer, APC Group Europe, said, “We are thrilled to finally be operational in Geneva, and have every confidence that our Swiss headquarters will serve as a bridge between Europe, America, Africa and Asia that will provide some great opportunities going forward. We firmly believe that Geneva is the prime location to establish our marketing team that is focused on distributing the group’s range of sustainable end products. These include the APC ‘Boo Bike’, bamboo luggage, and a new revolutionary sustainable fabric brand called ‘Boo-Tex’, in addition to teak and hardwood flooring, as well as our signature, 100% pure, natural Oud oil and other essential oils. Geneva is also a significant strategic location for us, as CITES (the Convention on International Trade in Endangered Species of Wild Fauna and Flora) is based in this thriving city. All our Oud (Agarwood) products are certified and approved by this body, that has become so vital in the fight against illegal trade, and we share with it the values of sustainability and the importance of known provenance.”
“Another deciding factor,” he continued, “was Geneva’s skilled workforce and its reputation for excellent logistics, as well as its global reputation for fairness and transparency; reflecting everything that we stand for as a company. With a growing number of clients in Europe, the headquarters will also be tailored to meet the specific needs of the European market, in addition to providing local support and administration to Asia Plantation Capital and the Plantation Capital Group’s growing client base in the region.”
“We look forward to the visits of our current and future clients to our Geneva office,” he concluded. “This new office is a testament to our successful growth as an organisation, and the ambitions we have to scale even greater heights in the coming years.”
Over the last few months, Asia Plantation Capital has been welcoming European-based plantation owners and some of the most influential European investment and fund managers to its Southeast Asian facilities in Thailand, Malaysia and Singapore. Along with state officers and private bankers, many of Europe’s movers and shakers have been hosted and regaled with the full ‘From Soil, to Oil, to You’ experience.
The wider Plantation Capital Group, which includes Africa Plantation Capital and America Plantation Capital, has some major projects and investments to announce in the near future, focused on sustainable biomass production and the development of new and exciting end products, in the USA and Africa.
Officially established in 2008 (although operating privately since 2002), the Plantation Capital Group has more than 2,000 members of staff worldwide, in Singapore, Thailand, Malaysia, China, Laos, India, Cambodia, Sir Lanka, Vietnam, North America and Europe. With 126 plantations across the globe, the company has also opened the largest agarwood processing factory in Southeast Asia, to meet the growing demands of sustainable agarwood and Oud oil production.