Fragrance Du Bois Launches Oud Amber Intense, the Official Perfume for the Amber Lounge at the Singapore Grand Prix 2014

Sonia Irvine, Alexander Rossi and guest, being guided through Fragrance Du Bois’ first concept boutique at the Fullerton Hotel, Singapore

‘Dynamic’, ‘exciting’, ‘atmospheric’; words often used to describe the F1 night race in Singapore. Perfectly matching and complementing the ambience is the newly launched Oud Amber Intense by Fragrance Du Bois, the official perfume for the iconic Amber Lounge after-party in Singapore.

Reflecting the energy, passion and glamour that have become synonymous with the race itself, Oud Amber Intense is a specially created fragrance for Sonia Irvine, the Founder of the Amber Lounge. Developed by internationally recognised perfumer, Sandra Dziad, and based on the creative vision, personal tastes and entrepreneurial spirit of Sonia Irvine, Oud Amber Intense has a spicy citrusy opening, with notes of bergamot, tangerine, black pepper and cinnamon. It is a fragrance that exudes confidence and sophistication.

Flowers, fruity wood notes of neroli, rose, blackcurrant and patchouli infuse a warm heart, and are held together with an amber accord. The mélange enraptures the senses, with a finish of musk and Fragrance Du Bois’ signature 100% pure, natural and sustainably sourced Oud – supplied exclusively from plantations managed by Asia Plantation Capital, and of the very highest quality. The combination brings to mind the warm fresh breeze of the sexy and mysterious Orient – much like an evening party at the Singapore night race.

“I absolutely love Oud Amber Intense by Fragrance Du Bois,” said Sonia Irvine. “Not least because it is a fully bespoke creation based on my preferences and vision, but also because it is unique, complex, and at the same time invigorating and fun. It’s a wonderful reflection of what I have created the Amber Lounge to be. I am especially pleased to have Oud Amber Intense as the official fragrance for the Amber Lounge at this year’s Singapore F1 night race, and to be launching it today at Fragrance Du Bois’ first concept boutique at the Fullerton Hotel.”

Oud Amber Intense is the third fragrance in a series that has been created for the Amber Lounge in previous races. Oud Noir Intense, which exudes danger, intrigue and night-time excitement, was the official perfume for 2013’s F1 night race in Singapore. Sahraa Oud, with its sense of perfect stillness broken by unpredictable shifts of racing winds across the Arabian Desert, was created for the Abu Dhabi Grand Prix.

Sonia Irvine and Alexander Rossi at the launch of Oud Amber Intense at Fragrance Du Bois.

“Fragrance is something that is very personal to each individual,” says Nicola Parker, Brand Director at Fragrance Du Bois. “We pride ourselves in being able to provide not only ready to wear scents, but also an experience in which we can guide our clients to a fragrance that suits them the best. It could be one that has already been created; or a semi-bespoke scent where we customise an existing fragrance to an individual taste. We also have a fully bespoke service, which involves a consulting process to learn about the client’s preferences and personality, before creating something unique, and perfectly suitable.”

Nicola continues, “Another distinctive aspect of our fragrances is that we use only 100% sustainable, natural, pure Oud of the finest quality. Because of the way in which Oud interacts with different ingredients, and also ‘settles’ on the individual’s body in different ways, all our fragrances produce different aromas from one person to another. It’s one of the extraordinary and delightful facets of using a substance as mystical and desirable as Oud.”

Officially launching Oud Amber Intense to the world, Sonia Irvine, graced the Fragrance Du Bois Concept Boutique at the Fullerton Hotel, Singapore, autographing booklets that detail and profile Oud Amber Intense. Alexander Rossi of the Marussia F1 team, who will be one of the drivers on the catwalk during Amber Lounge’s signature drivers Fashion Show, also joined the launch event. Guests visiting the Amber Lounge at the night race in Singapore will have the opportunity to experience Oud Amber Intense themselves, as Fragrance Du Bois will have its customised luxury fragrance trunk at the reception area, where they can sample various perfumes, as well as Oud Amber Intense itself. Oud Amber Intense will be retailed at all of Fragrance Du Bois’ concept boutiques and concessions worldwide.

Fragrance Du Bois is luxury with a conscience, and is committed to corporate and social responsibility. As a result of Fragrance Du Bois’ commitment to using only sustainably sourced ingredients, the fragrance has been endorsed by the Prince Albert II of Monaco Foundation. 5% of the proceeds from the sale of the fragrance go to the Prince Albert II of Monaco Foundation and another 5% goes to the Brain and Spine Foundation. The Prince Albert II of Monaco Foundation – created by HSH Prince Albert in 2006 – is dedicated to the protection of the environment. The Brain and Spine Foundation is the official charity for the Amber Lounge Monaco 2014 – a choice made by Sonia Irvine in light of former F1 driver Michael Schumacher’s accident last December.
With the sale of each fragrance, Fragrance Du Bois will work with its sustainable plantation partner, Asia Plantation Capital, to plant one Aquilaria tree – the source of the Oud oil in all Du Bois’ fragrances – and one teak tree, with the Plant Genetics Programme supported by the Thai Royal Family.